The Alabama Cattlemen’s Association has joined the Saffire family! We could not be any more excited to work with such a historical organization!

The start of the Alabama Cattlemen’s Association began with Luther Fuller, a farm products agent for the Tennessee Coal, Iron, and Railway Company (T.C.I.) based out of Birmingham, Alabama. In ACA’s first year, the statewide membership included only 40 members. Over the years, strong and dedicated leaders helped ACA to grow its ranks to a high point of 18,620 members in 1974. Because ACA’s strength lies in its network of county chapters and volunteer leaders, ACA is sure to continue as a voice for cattlemen in Alabama for years to come.

We will be rolling out the new ACA website and design soon, so stay tuned!!



Woohoo! We are delighted to have the Gonzales EDC join the Saffire family!

The City of Gonzales, founded in 1825, is located 62 miles south of Austin. Gonzales’s Economic Development in agribusiness has been a main stay for the community. Beef, poultry, and pecan production are the core agribusiness and staple of Gonzales.

Keep your eyes out for the new and improved web design!


10We are very excited to have Miss Rodeo America on board with the Saffire family! Since 1955, beauty and brains have captured their community by storm!

The annual Miss Rodeo America Pageant hosts beautiful and talented cowgirls from across the country. These hopefuls converge for a week long competition in late November/early December to select one deserving young woman to reign as Miss Rodeo America. The Miss Rodeo America organization and pageant competition exists for the purpose of selecting a young lady to serve as an official spokesperson for the sport of professional rodeo and providing educational opportunities for those young women who compete in the pageant.

Stay tuned for a whole new Miss Rodeo America website that will definitely take the crown!

Facebook Live Tips & Tricks

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Facebook Live is quickly growing in popularity and will remain a HUGE trend for the foreseeable future. For those that might not have heard of this fairly new feature, Facebook Live is a live video broadcasting platform designed to connect users with people (friends, family, customers, etc.). With Facebook Live, users can take audiences up close or behind the scenes for literally anything.

Broadcasting live is easy and only takes a few simple steps, which we’ve shared below:


There are a number of ways marketers can improve Live broadcasts. Two of the most effective ways are promotion and presentation. It is crucial to promote the Live broadcast by letting the audience know the time, date, and purpose.  An extremely effective way to promote is by posting short videos that preview what content you will be covering during the Live broadcast. While the promotions are running, focus should shift to ensure that the presentation is adequately planned. Be sure that all Live broadcasts start with a warm smile and an inviting welcome. During the welcome, the presenter should introduce themselves, what organization they represent and briefly give a road-map of what the Live video will consist of. Providing a road-map will allow viewers to understand about how long the broadcast will last, which will help keep their attention. It’s also very important that the presenter keep a confident and exciting demeanor to prevent viewers from dropping off of the broadcast. Finally, and most importantly, the Facebook Live broadcast should end with a call to action (i.e. “Click the link above to buy tickets,” “Sign up now,” etc.)

Facebook Live also works well to reach events’ preferred audiences. Facebook recently announced that Live broadcasts can now be conducted on “Events” and “Groups” within the Facebook mobile application. Therefore, you can broadcast special pre-event promotional Live broadcasts right on your designated event page! This helps build hype for events and can help boost ticket sales with the proper call to action.

Facebook Live is also a great tool for Destination Marketing Organizations (DMO). DMOs can broadcast all sorts of great details about a destination like a beautiful sunset, firework displays, special events, or even a ribbon cutting for a new hotel! Showing fans of a destination’s Facebook page exciting, unedited live videos will allow them to see the authenticity of a destination, which means that planning and presentation will be crucial in order to  portray the destination in a positive light.

Although Facebook Live broadcasts can be nerve-racking and have the potential to get off message or off track, the reward is worth the risk. Here at Saffire, we did our first Facebook Live video and then paid for a $20 boost to our fans. Out of 1,050 fans, 547 watched the video, 756 saw the video in their feed, and our total cost per video view came out to ONLY $0.04 per view.

As event season is ramping up and DMOs are planning their budgets, it is very important to add Facebook Live advertising into your marketing mix and planning for at least the rest of 2016 and into 2017.



6We are very excited to be partnering with the Clay County Agricultural Fair! This joyful event is sure to put a smile on many faces next Spring!

Since 1987, the Clay County Agricultural Fair has provided Clay County and Northeast Florida with an event that’s both fun and educational, all in a family atmosphere. In fact, the Fair Vision says it all “A Family A*Fair”. The Fair strives to be the showcase for Clay County’s agricultural, educational, civic and commercial interests. It provides an opportunity for citizens to work and have fun together. Volunteers are the lifeblood of the fair. Their dedicated support of sharing time and talents is vital to the fair’s success.

We can’t wait to roll out our new web design soon! Best of luck, Clay County!


5We at Saffire are very happy to partner with Waxahachie CVB! Fun fact: Waxahachie has been a filming location for over thirty motion pictures and 3 Academy Award films making it the “Movie Capital of Texas”!

The charm of the historic homes and buildings brings thousands of visitors to Waxahachie each year. While here, visitors enjoy numerous unique shopping opportunities, including antiques, specialty shops and boutiques. Just a short drive from the Metroplex, Waxahachie also has a number of festivals and events throughout the year for residents and visitors to enjoy. Each summer, the city’s historic streets are lined with hundreds of beautiful pink crape myrtles in full bloom.

Keep an eye out for a new website being launched very soon!


Untitled design (3)The Cowboy Capital of the World has just joined our Saffire family! We’re very excited to welcome the Bandera County CVB.

When you arrive in Bandera County, you will experience a feeling of “getting away from it all.” Enjoy the great outdoors at one of our two State Natural Areas or along one of the top-rated scenic drives in our beautiful Hill Country. Live the cowboy lifestyle at one of our numerous dude & guest ranches, take in a rodeo or a gunfight reenactment, and boot-scoot around the dance floor at any one of our honky-tonks. Mingle with the locals in our restaurants and shops – you’ll be amazed at just how friendly everyone will be. Practice saying “howdy” and you’ll fit right in!

Hold on to your boots and stay tuned for a fresh new website coming soon!