Welcome Wisconsin Association of Fairs!

WAF Logo


We are proud to announce a partnership with another Fair Association! The Saffire Team welcomes the Wisconsin Association of Fairs (WAF) to the Saffire Family.

WAF just celebrated their 93rd convention in January and we are thrilled to be a part of such an established organization that represenets over 80 fairs across the great state of Wisconsin!

Stay tuned for another great Saffire site in the next few weeks!

Using the Facebook Events Feature

As we all know, Facebook is the biggest social networking platform in the world with over a billion users. Since its launch, Facebook has evolved and brought new features for users as well as businesses. One of their most improved features are Events, which give an opportunity to individuals as well as organizations to promote their events on Facebook. Before this change, the Events
feature didn’t work very well for organizations and was a much better tool to invite friends to events such as your backyard barbecue.

After years of research and design, Facebook has improved upon their Events feature and made it a great tool for marketers. Today, over 500 million people search Facebook Events each month to find local events to attend, making the Events feature an important marketing tool to increase attendees.

During a recent presentation by the Facebook Events team, Facebook talked about the new success of the Events Feature with a case study on the event “Water Fight New York NYC.” In 2014, before Facebook started focusing on Events, the Water Fight NYC only had 1,400 attendees showing on their Facebook Event. Then, in 2015, after more features were put in place, the event skyrocketed to 64,000 attendees.

How to Market your Event

For a more guerrilla marketing approach, you can invite your friends list and ask your friends, relatives and event staff to invite their friends and share the event on their personal pages.  You are also able to use the Facebook ads to target your desired audience. When someone says they’re “Going” to your event, it creates a story that may appear in other’s News Feed so that their friends and followers can see they’re going and then decide to attend too.

To grow your attendee list using ads, you’re able to specifically advertise your event. This has a different mission than normal facebook ads, which is to get more attendees and ticket sales.

Event promoters often get better results when they:

  •         Set up a lookalike audience to show ads to people similar to your followers
  •         Use a CPM bidding strategy to get more people to respond to your event and buy tickets
  •         Create a conversion pixel to see which ads worked well and they can also measure performance
  •         Create an ad with using the “Ticket Link” which will allow you to create ads that are optimized to drive ticket sales

What do I do after my event?

So you just finished your event and can finally relax, right? Not exactly. People have connected because they truly care about your event and what you share about it. Facebook’s research has shown that event attendees are wanting the following:

  •         Professional pictures of the event action
  •         Final scores for competitions
  •         To be thanked for attending
  •         To know about future events from your organization

We hope that this has inspired you to add Facebook Events into your marketing efforts. You can also explore some great Facebook resources by reading through Facebook’s Guide to Getting the Most Out of Facebook Events.

Events are about community, culture, experiences and fun and Facebook is the avenue most people choose to share this experience. One inspiring statistic is that within one week of the event, each event attendee, on average, befriends another event attendee on Facebook. Events bring people together!





Welcome Crook County Fairgrounds!

Saffire is excited to announce a new client, Crook County Fairgrounds! The fairgrounds are situated in a magnificent lake bottom shadowed by 300′ outcropping of ancient lava flows. Located in Prineville, Oregon, the Crook County Fairgrounds is open year round. They have RV spaces, dry camping, and 240 horse stalls. They also offer a 5,500 sq. ft. Hall for weddings, receptions, parties, banquets, business functions, auctions, and more!

They are also home to the Crooked River Roundup PRCA Rodeo, held in June, and Horse Races, held in July, both held in the 60,000 sq. ft. Outdoor Arena & Race Track. They also have a 32,000 sq. ft. Indoor Arena which hosts many equestrian and livestock events. 

Stay tuned for their awesome new website!

Welcome Saint Paul Rodeo!

Saffire loves a rodeo! Our first client was a rodeo and we are always thrilled to add to our Saffire Rodeo Family! We are so proud to announce that we have partnered with the Saint Paul Rodeo to redevelop their online marketing!

Eighty-one years ago, a group of local farmers and businessmen put their heads together to organize a rough and tumble Fourth of July celebration, and they put the word out that there was fun to be had and money to be won at the City Park in St. Paul Oregon. That first year fifty cowboys competed for a grand total of $500.

From that humble beginning, the St. Paul Rodeo has become one of this nation’s top rodeos with prize monies approaching $500,000, nearly a thousand competitors, and was designated as a Wrangler Million Dollar Tour Rodeo making it one of an elite group of eight rodeos attracting the top competitors in the world.

Mark your calendars now and join the fun at the 81st Annual St. Paul Rodeo July 1 – 4, 2016.

Welcome McLeod County Fair!

Saffire loves a good fair and fair food! With 144 years of tradition and agriculture, we are pleased to announce McLeod County Fair as a new Saffire Family member! Their Fair takes place every August for 5 days of family fun!

It is the mission of the McLeod County Agricultural Association to provide the people of the McLeod County area with a high quality, family friendly, educational and entertaining fair, by showcasing the innovation and history of business,agriculture and the arts.”

Stay tuned in the next for weeks for a great new design!

Welcome The League of Agricultural & Equine Centers!

As many of you know, Saffire’s origins are in fairs and rodeos, which is why we are always so thrilled to add awesome clients in the agricultural industry. We are so excited to revamp The League of Agricultural and Equine Centers’ web presence!

This organization represents Equestrian facilities in the United States and Canada and continues to grow each year. The League offers a comprehensive educational component for Facility Directors covering regulatory, judicial, insurance, human resources, maintenance, environment, financial and marketing expertise. The Annual League Symposium brings Facility Directors and their staff from all over North America to engage in some of the educational topics listed in a three day structured educational format. The League, in conjunction with Middle Tennessee State University, offers the industry’s only Facility Director certification program! The Certified Manager of Equine Centers ( CMEC ) is a program that recognizes Directors who have attained the highest level of standards in the profession of Equine Facility Management.

Welcome to the family!


Welcome Main Street Newnan!

We are thrilled to bring another Destination Marketing Organization on board! Saffire welcomes Main Street Newnan to the family! We are so excited to release a great new design that will celebrate the local culture and heritage of the Newnan community.  Newnan’s downtown is full of unique locally owned businesses & retail establishments, unique locally owned restaurants & night life, a thriving art culture, an array of services and the heart of their local government & religious services.  From the settlement of the town in 1828, to the new millennium, Newnan has kept the heart of Downtown beating with a firm grasp on its rich and colorful history, while looking forward and embracing the future.

Stay tuned in the coming weeks for a beautiful, unique website!