Welcome Greater Baton Rouge State Fair!

Our team is so excited to announce our partnership with the Greater Baton Rouge State Fair to create a new online presence for this wonderful event!

If you’re keeping count (which we might be), this means we now are working with 25 events in 8 states!

We have loved getting to know Cliff and his team and we are excited about what’s ahead as they take their fair’s web presence to a whole new level.

So friends, please join us in welcoming them to the Saffire community!

Should you be using Text Marketing?

We’ve said it before and we’ll say it again: our goal is to help improve the overall online presence of the event industry.  One of the ways we try to keep up with the needs of fairs, festivals and rodeos is by surveying our current clients to find out what is important to them.

Earlier this spring, we asked what feature they would most like to see incorporated into Saffire and the overwhelming answer was text message marketing!

After we saw this infographic, we were sure glad we took their word for it and now provide SaffireText.

But that’s enough about us.  Let’s talk about why text marketing is an important step for the event industry.

This infographic breaks down why text message marketing just might be the best way to reach customers.  You can’t really argue with the fact that 98% of text messages are opened!

Most Americans look at their phones around 150 times per day, so going where your users are has taken on a whole new meaning.  Not only should you have a presence on sites they already visit, but you can now go directly into the palm of your customer’s hand with the latest information and updates about your event.

Text messaging is still considered to be mainly a personal form of communication, so you don’t want to just add text marketing to your mix and look like a bull in a china shop.  Here are a few tips to consider as you get started with text marketing.

  • Text messages should be short, simple and personal.
  • Text messages are not billboards, so make sure to include a call to action so your point is clear.
  • Timing is everything, so only send messages when they will be considered valuable to the customer.
  • Respect your customers and don’t send too many messages.  Remember, texting is a relatively new form of marketing so give customers a chance to tip toe in without scaring them off.

If you haven’t considered text marketing before, I hope these statistics show you that this new marketing technique is something your event should consider.

Welcome Rogers County Fair!

We are excited to tell you that Saffire has reached yet another of the 50 states: our northern neighbor, Oklahoma!  The Rogers County Fair in Claremore, OK is the newest event to partner with Saffire, so let’s give them a big welcome.

This client is especially exciting for us because they first heard about what we were doing for the fair, festival and rodeo industries when they signed up for Fairs Everywhere!  Cool, right?

The Rogers County Fair will be taking their online presence from just a little information on the city’s website to an entire website dedicated to their event!  We’re so glad to be a part of this new endeavor and can’t wait to get started.

Saffire 101: SaffireMail

Earlier this week, Kendra was joined by our friend Jennie from Rodeo Austin to discuss why events should be using email marketing.  We had such a positive response, it only seemed right that this week’s Feature Friday was how-to create an email marketing campaign with SaffireMail!

Here are a few reasons why your event should be using email marketing:

•Email is the top revenue generator for many companies, even above social media!
•Email gives some of the fastest results, often within 24 hours
•Email is the most cost-effective marketing tool

Here is a quick tour of SaffireMail and some tips and tricks for you to use as you get ready to send your next marketing email!

Join Our Webinar “Trends in Online Marketing”

Free Webinar!
Trends in Online Marketing

Reserve Your Seat Now!
Space is limited.
Reserve your Webinar seat now at:

 

The web changes so fast that keeping up with the latest and greatest online trends can seem like a full-time job. But since none of us have that kind of time, join Saffire for a fast-paced session to learn what you need to know to stay ahead of the curve with online marketing. We will discuss fair websites, social networking, ecommerce, mobile, email marketing and other must-haves that will help you increase revenue for your event.

The team at Saffire has done online marketing since 1995 for clients like KEEN Footwear, Nike, Jeep, Intel & Panasonic; they’ll tell you what you can learn from those huge companies to help your fair be most successful.

From this Free Webinar you will learn:

  • Four new must-haves for your event website
  • Five things you could be learning about your event from Google Analytics
  • How to put the “social” in social media
  • What is three-screen marketing and should you use it?

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Rebekah Hardage, Marketing Manager, as they help you stay ahead of the curve when it comes to event marketing online.

Title: Trends in Online Marketing
Date: Tuesday, July 17, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

 

Free Webinar!

 

Saffire Updates: Version 1.9

We are so excited to tell you about the great new features in Saffire Version 1.9! This release contains the number one requested item from our last client survey—Mobile Texting! Read about this and the other great features below.

SaffireMail™ Enhancements

Attention all Saffire Clients—If you’re not sending mass marketing emails to your customers, or if you’re looking for an easier or more cost-effective solution, you should consider SaffireMail™!

Check out the newly rebranded and upgraded SaffireMail™, available right from your dashboard so you can stay connected to your email list by clicking SaffireMail™ under Quick Links on your Admin Dashboard.

We are also excited to bring you new pricing for SaffireMail™. We have reduced the fees for our monthly service by up to 30%.  Our goal is to make it efficient and cost effective to email your customers so you can continue to grow your event. Check out the pricing structure here!

Watch this video to learn more! (Part 1)
Watch this video to learn more! (Part 2)

New Features

  1. With the increase in the popularity of texting, especially among the younger crowd, we want you to have the opportunity to reach your customers where they already are – on their cell phones! Saffire is proud to announce that we now offer SaffireText™, so you can manage mobile phone numbers and easily send text messages to your customer base.
    Watch this video to learn more!
  2. You can now add Pinterest and YouTube icons to your homepage! This request from several customers will help you take advantage of all the great marketing opportunities created through different social media outlets. You can even reorder all four of your social media options, including Facebook and Twitter, by clicking on “Social Media” under the News heading on your Admin Dashboard.
    Watch this video to learn more!
  3. There is also a new “Pin It” button on each of your photos in your event photo gallery! As your customers go browse enlarged photos, the “Pin It” button appears next to the Facebook and Twitter buttons, giving your customers another way to share your photos and interact with your event.
  4.  Saffire now has included specific HTML in your site to enhance Google’s recognition of your event pages. We admit this is super geeky, but trust us that we’re doing everything we can so your event is optimized for Google!

Mobile Enhancements

We know that nothing sells an event like photos, and since your mobile effort is a big part of your marketing strategy, we have enhanced photo viewing on mobile! Now, every photo in your homepage features section will be shown on the homepage of the mobile site (not just the first one). Your customers will see arrows on either side of the photo so they can easily click back and forth between your images.
Watch this video to learn more!

Member Site Enhancements

You are now able to upload Word Documents and Excel Documents to your Member site module! This will give you the ability to reach your members with the information they need.

Join Our Webinar “Is Email Marketing Dead? (No, and we will tell you why!)

Free Webinar!
Is Email Marketing Dead? (No, and we will tell you why!)

Reserve Your Seat Now!
Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/631659158

Saffire is excited to bring you the first in a new series of webinars where we will partner with successful events around the country to bring you the insider’s guide to effective online marketing.  Since Rodeo Austin was our first Saffire partner, it only seems right that they are the first co-presenters in the series.

Rodeo Austin has been a leader in online event marketing for years.  They were a pioneer in email marketing for events and have achieved great success with campaigns, contributing to their overall success.  Other events always ask us about Rodeo Austin emails and want to know, “How do they do it?” Now is your chance to get the inside scoop directly from Rodeo Austin!

From this FREE webinar you will learn:

• Why your event should do email marketing
• New ideas for powerful subject lines and effective messages
• 8 steps to creating and sending an email
• How to measure the success of an email campaign
• First-hand experience from our Q & A with Rodeo Austin

Register now to join Kendra Wright, President of Saffire, and Jennie Richmond, Manager of Rodeo Austin, as they explain the importance of email marketing and how to integrate it into your marketing mix.

Keith Smith at Central Texas State Fair says, “I’ve come to lots of Saffire’s webinars and always learn something useful from their team. I recommend you sign up!”

Title: Is Email Marketing Dead? (No, and we will tell you why!)
Date: Wednesday, July 11, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

 

Free Webinar!

 

Join Our Webinar “Increase Event Revenue with Better Online Marketing”

Free Webinar!
Increase Event Revenue with Better Online Marketing

Reserve Your Seat Now!
Space is limited.
Reserve your Webinar seat now at:

 

The buzz about Saffire is spreading far and wide! Now is your chance to find out what we’re all about and why so many fairs, festivals and rodeos around the country are joining our movement to improve the event industry’s online presence.

From this Free Webinaryou will learn:

  • How easy it is to manage your website content with Saffire
  • Five ways to integrate social media that you may not be using
  • The answer to the question “Is email dead?” and what to do about it
  • How to have a mobile and tablet strategy… without going crazy!
  • Three easy things you can do to enhance your Google ranking
  • One thing you MUST do to increase online sales and why it’s critical (hint: RAIN!)

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Rebekah Hardage, Marketing Manager, as they answer these questions and provide a free overview of how Saffire stretches your online marketing dollars while boosting revenue.

Title: Increase Event Revenue with Better Online Marketing
Date:
Tuesday, July 10, 2012
Time:
2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Free Webinar!