We’ve said it before and we’ll say it again: our goal is to help improve the overall online presence of the event industry. One of the ways we try to keep up with the needs of fairs, festivals and rodeos is by surveying our current clients to find out what is important to them.
Earlier this spring, we asked what feature they would most like to see incorporated into Saffire and the overwhelming answer was text message marketing!
After we saw this infographic, we were sure glad we took their word for it and now provide SaffireText.
But that’s enough about us. Let’s talk about why text marketing is an important step for the event industry.
This infographic breaks down why text message marketing just might be the best way to reach customers. You can’t really argue with the fact that 98% of text messages are opened!
Most Americans look at their phones around 150 times per day, so going where your users are has taken on a whole new meaning. Not only should you have a presence on sites they already visit, but you can now go directly into the palm of your customer’s hand with the latest information and updates about your event.
Text messaging is still considered to be mainly a personal form of communication, so you don’t want to just add text marketing to your mix and look like a bull in a china shop. Here are a few tips to consider as you get started with text marketing.
- Text messages should be short, simple and personal.
- Text messages are not billboards, so make sure to include a call to action so your point is clear.
- Timing is everything, so only send messages when they will be considered valuable to the customer.
- Respect your customers and don’t send too many messages. Remember, texting is a relatively new form of marketing so give customers a chance to tip toe in without scaring them off.
If you haven’t considered text marketing before, I hope these statistics show you that this new marketing technique is something your event should consider.