The Saffire Revolution Continues!

I think I can speak for everyone in our office when I say it is pretty clear that fair season is just around the corner!  In the past 7 days we have launched 4 new Saffire websites!  Check ’em out!

Okeechobee County Fair
Okeechobee, FL

Texas State Forest Festival
Lufkin, TX

Napa County Fair
Calistoga, CA

Dodge City Roundup
Dodge City, KS

Saffire 101: Interactive Event Map Module

We received such positive feedback from our customers about the interactive event map, that we decided to live by the motto the more the merrier!

The flexibility of the Saffire software gives you the chance to create exactly the website you want, down to each custom page.  After hearing such rave reviews of the interactive event map, we added the option of including a map on every page of your site.

Our Marketing Manager, Rebekah, will show you how to add an interactive map as you’re creating the exact page your event website needs.

Join Our Webinar “Maximizing Your Mobile Marketing “

Free Webinar!
 

Maximizing Your Mobile Marketing

Reserve Your Seat Now!
Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/396256022 

 

It is estimated that by 2014, more people will access your website via a mobile device than a desktop computer. This means that the future of the web is in the palm of your hand, and it’s time to make it a priority.

From this Free Webinaryou will learn:

  • Why mobile is a “must have” for any event
  • Strategies to successfully market through mobile
  • How to get people to engage with you on mobile during your event
  • Tools you can use to enhance your mobile presence
  • The Great Debate: App vs. Mobile Site?

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Rebekah Hardage, Marketing Manager, as they discuss the future of mobile marketing and why it is essential to the success of your event.

Title: Maximizing Your Mobile Marketing
Date: Tuesday, June 19, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Free Webinar!

 

A Picture is Worth 1,000 Visitors (or more!)

The success of social media outlets like Instagram and Pinterest has proven what we’ve been saying all along: photos are the hook for your website!  Facebook finally jumped on the bandwagon with their timeline overhaul that gives more profile real estate to images.

Let’s go over a few facts that prove images are the king of online content:

  • Pinterest is the 3rd most popular form of social media with over 17.8 million users in the month of February.
  • Facebook bought Instagram for $1 billion in order to have access to Instagram’s unique photo editing tools.
  • 67% of consumers say that a product’s image on a website will affect their purchasing decision.

Our belief that images drive traffic and engagement is just one of the reasons the Saffire software has such a focus on photos.  We include a photo gallery on every event page, and even offer a gallery view so you can look at photos as you browse events.

Unfortunately, we often hear from events that getting quality photos isn’t easy.  That is a serious problem and we need to find a solution, because it is essential to the success of your event to have great photos!  If your staff is too busy to take pictures during the event, consider assigning that duty to an intern or even working out a sponsorship opportunity with a local photographer.

Whatever you do, we encourage you to make photography a priority at your event this year.  Your content online could be great, but it won’t really matter if it’s not attractive.

And just a little tip from us: the best and most shared photos are the ones from your visitors, so allow them to share photos with you online.  Who knows, you might find the next face of your fair on Facebook!

Welcome San Angelo Stock Show and Rodeo!

Well folks, our roots in Texas just keep spreading, and we have reached a new area of West Texas.  Please join us as we welcome the San Angelo Stock Show and Rodeo to the Saffire community!

We had been talking with their team for a while, but really had a chance to get to know Tom and Brittni while we were at NALS&RMA.  This event has such a wonderful reputation around the industry, and we are proud they are our newest partner.

So stay tuned for a brand new online presence for their 2013 Stock Show & Rodeo!

Join Our Webinar “Increase Event Revenue with Better Online Marketing”

Free Webinar!
Increase Event Revenue with Better Online Marketing

Reserve Your Seat Now!
Space is limited.
Reserve your Webinar seat now at:

 

If you attended the IAFE, WFA or TAF&E conferences, you likely saw our bright blue jackets and heard people talking about Saffire. Now is your chance to find out what the buzz is all about.

From this Free Webinar you will learn:

  • How easy it is to manage your website content with Saffire
  • Five ways to integrate social media that you may not be using
  • The answer to the question “Is email dead?” and what to do about it
  • How to have a mobile and tablet strategy… without going crazy!
  • Three easy things you can do to enhance your Google ranking
  • One thing you MUST do to increase online sales and why it’s critical (hint: RAIN!)

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Rebekah Hardage, Marketing Manager, as they answer these questions and provide a free overview of how Saffire stretches your online marketing dollars while boosting revenue.

Title: Increase Event Revenue with Better Online Marketing
Date: Tuesday, June 12, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Free Webinar!

 

Saffire 101: Mobile Redesign

It is estimated that by 2014, more people will access your website via a mobile device than a desktop computer.  This means that the future of the web is in the palm of your hand, and here at Saffire we make sure our clients are staying ahead of the curve.

As we have watched the mobile web browsing experience evolve over the last few months, we decided now was the perfect time to redesign our mobile websites to make them even more user-friendly.

In this video tutorial, Kendra will give you a quick tour of the new site and explain why a mobile site is important to the success of any event’s online presence.