Welcome Dodge City Roundup Rodeo!

The Saffire movement continues to spread to events around the United States, and today we announce our second event in the great state of Kansas.  So folks, please join us in welcoming the Dodge City Roundup Rodeo!

“The Greatest Event on Dirt” will take place August 3-7, so we’ve already started getting their new online presence ready.

We first met the team from Dodge City last summer at the Association of Rodeo Committee’s Conference in Nebraska, and we can honestly say that partnering with them was worth the wait.

After all, we do love a rodeo!


Welcome Napa County Fair!

We are excited to partner with our third event in California, so please join us as we welcome the Napa County Fair to the Saffire community!

It’s hard to believe we first met Carlene way back at the IAFE Convention in Las Vegas last November!  We’ve had the chance to get to know her and couldn’t be more excited to partner with them to bring a new look to the Napa County Fair’s online presence.

Their event is June 29 through July 4, so we better get a move on so their new site will be ready to go!

Saffire 101: Homepage Features

Clients tell us time and again that one of their very favorite things about Saffire is the ability to control the content and photos on their homepage!  This allows you to keep your homepage up to date at all times with the latest information taking place at your event.

Today on Saffire 101, Aaron, our Technical Director, will teach you how to control and schedule updates to your homepage features.

The Anatomy of a Sponsorship

As the marketing mix continues to evolve, businesses are looking for new ways to reach their customers, which means they are more likely to spend money on sponsorships than ever before.

In fact, it is estimated that this year companies in the US will spend close to $18.9 billion dollars in sponsorships on events like sports, philanthropy, community events, arts and entertainment.  Lucky for the fair, festival and rodeo industry: You are just what they’re looking for!

As a community event that gives back, you encompass several of the criteria businesses are looking for in a sponsorship opportunity.

I know that events depend heavily on the support of local businesses for their event to continue to thrive in the current economy.  With funding disappearing left and right, sponsors are the ticket to the future of your event.

In order to keep the sponsors you have and find more, you need to know the benefits they are looking for.  Sponsorship is a two way street, so make sure you’re giving them what they want in return.

Don’t be afraid to try something new and update your sponsor package with online opportunities.  On-site signage is great, but make sure to include prime real estate on your website, too!  Linking to their site from yours will also improve their Google ranking.

The audience who comes to a fair, rodeo or festival is a unique combination of individuals from all walks of life.  An event like yours crosses all demographics to give the sponsor a new and diverse audience to reach.  Make sure to mention that you will include their company  in your social media posts during the event.

And the best part about these ideas?  They are free for you!  Nothing like not having to spend money to make money.

Saffire Updates: Version 1.7

We are excited to bring you Saffire 1.7! We’ve improved a few of your existing tools and added a new way to contact us for help. Our continued goal is to make it as easy as possible for you to have complete control over your website.

New Features

  • With this release, Saffire has integrated the technology of ZenDesk into your admin site. ZenDesk is a complete online help system where you can get your Saffire questions answered quickly and track our answers. You will see a place to request help as well as posts of the most recent updates from the Saffire team.
    Watch this video to learn more!

General Enhancements

  • If you haven’t tried our integrated photo cropping tool, you may want to check it out now! We’ve improved the tool to allow you to preview your cropped photo before you trim it down. The tool also gives you a heads up if your photo is cropped too small before pressing save.
    Watch this video to learn more!
  • Our goal is to make sure no matter what browser you use, it is easy for you to manage your online presence. If you manage your site in Safari, you’ll notice we’ve improved the process! These general tweaks will create a better experience for all Safari users.
  • You already know you have the ability to add pins that mark specific locations on your interactive event map. However, with this release, if you choose not to add pins, the category bar will automatically disappear, showing just your map in its entirety

  Forms Enhancements

  • We’ve now made it even easier to create unlimited HTML forms within your Saffire site! As you add things to your forms, you can now drag items to the top or the bottom of any of the three columns! This will make it easier for you to continue to improve and build upon your custom forms database.

Saffire 101: Mailing Labels

Selling tickets online is the first step to increasing revenue, but how do you get the tickets and products to your customers? 

In the past, events have had to create labels by hand and manually keep track of when orders have been shipped.  But Saffire makes the shipping process easier by allowing you to print mailing labels for orders directly from your admin site, which will help you streamline the delivery process.

On today’s episode of Saffire 101, Rebekah will show you how to print labels for your shipping online orders.

Join Our Webinar “Trends in Online Marketing”

Free Webinar!
Trends in Online Marketing

Reserve Your Seat Now!
Space is limited.
Reserve your Webinar seat now at:


We’ve been in the website business since 1998, so we’ve seen a lot of online trends come and go. As website veterans, our team knows what signals to look for to indicate “the next best thing” by reading articles online and attending conferences like SXSW. Join us as we share what is on the horizon so your event can be a trend-setter.

From this Free Webinar you will learn:

  • Four new must-haves for your event website
  • Five things you could be learning about your event from Google Analytics
  • How to put the “social” in social media
  • What is three-screen marketing and should you use it?

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Kendra Wright, President of Saffire, as they help you stay ahead of the curve when it comes to event marketing online.

Title: Trends in Online Marketing
Date: Tuesday, April 17, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer


Free Webinar!


Welcome Colorado State Fair!

It is a BIG day here at Saffire because we just partnered with our largest event to date!  Join us in welcoming the Colorado State Fair to the Saffire community!

This great state fair has been a tradition in Colorado since 1872, and we can’t wait to bring new life to their online presence by giving them a Saffire website.

Their annual attendance each year is over 500,000, so if you’re near Pueblo, CO August 24 – September 3, 2012, stop by and see what the fuss is all about!

Welcome aboard to Dani and her team!  We can’t wait to get started!


Saffire 101: Photos and Videos

They say a picture is worth a thousand words, and we couldn’t agree more!  Photographs and videos are the easiest way for you to convey the fun visitors will have when they come to your event!

With the Saffire software, we make sure photos and videos get prime real estate on your website, because they  get people to click around and learn more about your event.

In today’s Saffire 101 tutorial, Rebekah will teach you how to add photos and videos to your Saffire website.


Welcome Washington County Fair!

Well folks, more good news for Saffire.  We’ve added our 14th event in the great state of Texas, so please join us as we welcome the Washington County Fair!

Cassie had the chance to travel to Brenham, TX, home of Blue Bell Ice Cream, to meet with the fair board and tell them about Saffire’s vision for the fair industry’s online presence.  They wanted to join the Saffire revolution, so we are ready to get started bringing them a brand new website!