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Monthly Archives: March 2012

Saffire 101: Ecommerce

Written on March 30, 2012 at 3:18 pm, by

It is so important to have a solid online ticket sales strategy. Why? In 2011, we had major weather events that affected so many fairs, including storms and extreme heat.  Advanced ticket sales are like money in the bank before your event even starts, so we have incorporated several ecommerce features into Saffire to makeContinue Reading »

Welcome American Royal!

Written on March 29, 2012 at 3:31 pm, by

Can you handle some more good news?  Because we just can’t wait to share that we are officially partnering with American Royal to enhance their online presence! We have been talking with Jody and his staff since we first met at the NALS&RMA Conference last summer, and we couldn’t be more excited to be associatedContinue Reading »

How to Use Twitter for Beginners

Written on March 28, 2012 at 4:22 pm, by

Welcome Texas State Forest Festival!

Written on March 28, 2012 at 2:36 pm, by

Join us in welcoming the Texas State Forest Festival to the Saffire community!  We first met the nice people from Lufkin at the TAF&E Convention here in Austin. After a few phone calls and emails, Cassie took a little trip to East Texas to show them all that our software had to offer a festivalContinue Reading »

Welcome Coors Ranch Rodeo!

Written on March 27, 2012 at 3:51 pm, by

It’s hard to believe it, but today we are happy to announce our second partnership with an event in the great city of Amarillo, TX! Our dear friends at the Amarillo Tri-State Fair & Rodeo recommended us to the Coors Cowboy Club, and now we are working on a new website for the Coors RanchContinue Reading »

Social Media & Your Event

Written on March 27, 2012 at 1:58 pm, by

In our webinar this afternoon, we will be discussing how-to market on a budget and one of the best ways to save money is to take advantage of social media.  If you let your customers market for you, its a win-win situation!  You don’t have to pay for marketing, and they feel involved. And theContinue Reading »

Rodeo Austin: Where Weird Meets Western

Written on March 23, 2012 at 4:59 pm, by

It is always a highlight for our team when we get to go see one of our events in action, and this Wednesday we drove across town to visit our very first Saffire client, Rodeo Austin! First, we got to go on a tour of their newly remodeled office and the fairgrounds.  Our tour guidesContinue Reading »

Saffire 101: ShoWorks Integration

Written on March 23, 2012 at 2:30 pm, by

As we began talking with our clients about what our software could do to make their lives easier we heard over and over again that they would like to enter their results only once.  They were already doing this with ShoWorks, and we agreed that there was no need to double the effort to getContinue Reading »

Welcome Lea County, New Mexico!

Written on March 21, 2012 at 2:04 pm, by

The original vision for Saffire was to help fairs, festivals and rodeos improve their online presence, but the folks of Lea County, New Mexico saw more to what we had to offer! As our newest clients, this county website will be our first site that isn’t based around a specific event like a fair, butContinue Reading »

SXSW Recap: Social Storytelling & Building a Narrative for Your Brand

Written on March 14, 2012 at 4:58 pm, by

I attended a session on Monday presented by Helen Klein Ross, the creative mind behind @bettydraper, a twitter account that maintains the voice of AMC’s mega-popular character Betty Draper, played by January Jones, in the hit show Mad Men. Everything about this twitter account is spoken in the voice of the character from the show. Continue Reading »

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