Giving Thanks

Our team would like to wish you and yours a Happy Thanksgiving!

Just a friendly reminder that our offices will be closed tomorrow and Friday to spend time with our loved ones.

We have a lot to be grateful for this year, and we hope you’ll take a moment tomorrow to count your blessings.

So here’s to Thanksgiving!  May your day be filled with family, friends, food and football. 

Saffire Sofware Updates

As our current clients can probably tell you, one of the great things about being with Saffire is that there is never a dull moment!

Saffire was pretty powerful in its beginning, but the longer we’re in this industry, the more we learn about the features that events need to build their online presence.  Luckily, our programmers are talented and they can keep up with our vision!

Every new Saffire site we launch has increased functionality, and of course, we’ve been updating our current client sites along the way too so they’re never old or outdated.

Today, we are excited to announce the launch of a new version of the Saffire Software!  We wanted to take this opportunity to catch you up on the latest and greatest features available to you.

With Saffire you can now add unlimited pages to any section of your site with unique Dynamic Page Creation functionality.  These pages can have links, photos, PDFs and much more!  You completely control your site’s navigation and what information goes where on each page.

Additionally, you can add completely customizable forms with unlimited fields to any of these pages, making it easier to collect and track any information from your customers.

Finally, we’ve added yet another opportunity for you to build your email list.  After one of your customers shares a photo, they now have the option to sign up to receive your newsletters.  As you probably already know, email marketing is our top recommendation.  It’s inexpensive, its effective and now it’s easier than ever with Saffire!
We’d love to chat with you about these features and the other exciting tools Saffire has to offer. Give us a call at 512-430-1123 or sign up for a demo.

Become a Saffire client and share our excitement in marketing your event online.

Las Vegas Bound

It is a busy week around the Saffire offices.  We’re getting ready to go in several different directions to spend time with loved ones for Thanksgiving, but will be meeting back up on Sunday to head to the IAFE Convention in Las Vegas!

We’ve been planning this trip for months, and its hard to believe it’s finally here.

Being in Las Vegas for a convention can be very busy, but we don’t want to miss the chance to see you.  Here are a few places you can be sure to find us in Vegas:

  • Stop by trade show booth #1122.  If you play your cards right, you could walk away the winner!
  • Kendra will be leading a Round Table Discussion about “Online Marketing Best Practices,” Monday, November 29 at 8:45 a.m.  Bring  a cup of coffee and be a part of the conversation.
  • Join us in the Product Showcase Room on Tuesday, November 29 at 3:00 p.m. where we’ll be telling you what’s new in marketing your event online.
  • Last but certainly not least, we are hosting a special happy hour for our friends and colleagues.  Like us on Facebook or follow us on Twitter for more information about our cotton candy cocktails.  Yum!

Our team is looking forward to seeing you in Las Vegas.  We’ll be easy to spot in our matching blue hoodies, so please stop us to say hello.

Since this is our first trip to the IAFE convention, please feel free to give us any inside scoop on what to expect!

Saffire 101: Control Your Website’s Navigation

At Saffire, we want to help the fair industry feel empowered by giving them complete control of their event’s website content. Because you know your event best, it is inefficient and frustrating to wait on an outside resource to make changes. Things happen far too quickly in event marketing to rely on someone else to add critical event information.

Today, we’ll begin a series showing you some ways Saffire makes it easy to market your event online by having the power to change your website in a flash!

One important thing you can do to entice people to come to your event is to organize your event into main categories (e.g. fair, competitive events, rodeo), so that people can immediately find something of interest.  The trick is for it to not be too complicated and overwhelming, because that causes people to leave your website.

In this video, we’ll show you how Saffire displays your event categories, as well as how easy it is to rename them and change their order on your website. Enjoy, and let us know any other features you’d like for us to highlight!

This is just one reason to be a Saffire client.