Rodeo Austin Wins Again!

Saffire is proud to announce that one of our clients, Rodeo Austin, has won a 2011 W3 Gold Award!

The W3 is the first major web competition to honor innovation and creative excellence for everyone from the smallest agencies to Fortune 500 companies.  Check out the Winners Gallery to see other projects recognized by W3.

The W3 is sanctioned and judged by the International Academy of the Visual Arts.  IAVA members include executives from organizations like Disney, Coach, The Ellen Degeneres Show, Microsoft, MTV Networks, Yahoo! and more.

The  Saffire team is very excited about this achievement.  We want to thank Rodeo Austin for trusting our award-winning software to create their website and congratulate them on this accomplishment!

Fire Relief: The Concert for Central Texas

The Austin office had the opportunity to support our neighbors in Bastrop last night by attending Fire Relief: The Concert for Central Texas.  It was an evening filled with some of the best live musicians around and a great example of our community pulling together to support one another.

The lineup included Texas Country All-Stars like Asleep at the Wheel, Lyle Lovett, Randy Rogers, Willie Nelson, Dixie Chicks and George Strait!

There were so many great moments last night, we wanted to give you a little glimpse of the greatness by sharing our favorite things about the concert.

Kendra: I loved George’s understated cool presence, how the Dixie Chicks didn’t try to show us anything new but just reminded us how amazing they were, and how Willie still made me so happy after all these times seeing him. Great show!

Rebekah: Last night, I witnessed the perfect combination of some of my favorite musicians when Ray Benson, Willie Nelson and the Avett Brothers sang “On The Road Again.”  I mean really, nothing can top that….except maybe the Dixie Chicks singing “Cowboy Take Me Away.”  Please don’t make me choose a favorite!

Jessica: The best part of last night was simply seeing so many amazing Texas artists, in various stages of popularity and stardom, pooling their talents to help raise money for a fellow Texas community in need.  For me, it was my first time to see Flaco Jimenez and the Texas Tornados live, as well as Lyle Lovett and His Large Band, both of which lived up to the iconic status I had built up in my mind.  And while it wasn’t’ my first time to see George, Willie, the Dixie Chicks or Asleep at the Wheel, it was a rare and special thing to see them all together in one night.  Throw in a few guests spots from Coach Taylor (a.k.a. Buddy Jackson, a.k.a. Kyle Chandler), and consider my night completely made!

Cassie: You know I’m a country girl at heart, so this was definitely the event for me. Seeing the Dixie Chicks was fantastic. It was like going back to middle school all over again. Randy Rogers Band was a nice addition too – gotta love some good Texas Country! I was so proud of the city of Austin for the large turn out. Events like this show what our city is made of, and I’m proud to call it my home!

We wish we had photos to show you, but iPhone photos just won’t do this concert justice.  Check out concert photos here!

We’d also like to remind you that you can still do your part to support the people of Bastrop!

Text FIRE to number 84465 to donate $10 to the Central Texas Wildfire Fund through the Austin Community Foundation.

Fairs Everywhere is Here!

Have you ever wanted a way to find detailed information about multiple fairs in one place?  Well, your solution has arrived!

Saffire is proud to announce that we have partnered with the International Association of Fairs and Expositions (IAFE) to sponsor a new kind of event calendar to promote the fair industry online.

Friends, we are happy to present Fairs Everywhere!

This one-stop-shop for fairs, vendors, sponsors, volunteers and patrons is built on the Saffire software platform that provides the very latest information people are searching for about events in an interactive format.

We officially launched the site yesterday at, as well as the “Find Fairs Everywhere” tool on the IAFE website.

Our main goal is to enhance the online presence of the fair industry by introducing a user-friendly website that will allow the public to find information about fairs around the world in one place.

Better yet, all of the events on Fairs Everywhere can be filtered by region, date, “Our Picks” and “Fan Picks” so customers can quickly find what they are looking for.

Fairs Everywhere will also provide the name, description, date, time, cost, photos, social media outlets and website URL for each individual event.

We want to thank IAFE for partnering with us to create something impressive and unique for people interested in the fair industry.

We couldn’t have done it without you!

Give us a call at 512.430.1123 or email so we can keep your event’s information as up to date as possible.