I’ve preached the importance of social media before, but here I go again!
Previously, we discussed the marketing potential of having your customers share information about your event with one another through their vast social media networks. But creating your own social media presence is just as important.
Communicate with your customers on an ongoing basis to keep them excited about your events. Use Facebook, Twitter, email blasts and blog posts to share info and keep customers engaged.
And give them the opportunity to converse with you, too! Social media is a two-way street.
A great way to make your customers feel important is to have a simple contest. Give away a pair of tickets to a concert to the best fair food photo or provide an all-you-can-ride wristband to your 500th follower. The cost is low for you but will go a long way with your customers.
Another great customer service you could offer is simply responding to questions your followers post as soon as you can. They expect you to interact with them in the same way they interact with you, so please make sure the person in charge of your social media is passionate and ready to put in the time and effort to create your online personality.
A consistent and interesting voice is the key to social media.
Before I began working with Saffire, I was just your average website user spending too much time online shopping and playing on Facebook.
When I joined the team, I realized just how much thought and effort went in to making sure customers were going where businesses wanted on a site and completing the tasks they desired.
And I noticed, I had been “following the leader” without even knowing it! (I’m a true sucker for marketing, but we can discuss my home shopping network habits another time.)
To say I was stunned by the tracking and reporting taking place would be an understatement, but as I took time to study the reports I realized there is so much information you can gain for future improvements by simply paying attention to the habits of your customers.
In order to get the most of your site and continue to enhance your online presence, ensure your site is meeting its goals by utilizing tools like Google Analytics. This is a full- featured, FREE program you should be taking advantage of no matter how big or small your website may be.
Here’s a quick list of Analytics features:
- Setting goals specific to your website and tracking the progress
- Ecommerce statistics
- Watch how people get to your website and how long they stay
- View your visitors by their location
- Track the views, visits and length of time on specific pages
It may sound too good to be true, but lucky for you it’s as real as can be.