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Monthly Archives: March 2011

Maintain Your Website with Ease

Written on March 31, 2011 at 2:01 pm, by

The focus of a fair, rodeo or festival doesn’t stay the same for long.  When the lights go out on Monday night, they are busy preparing for Tuesday.  And once the 2011 season wraps, they are planning for 2012. Your customers are the same way.  Their interest switches back and forth daily, and your websiteContinue Reading »

Share the Event Experience

Written on March 30, 2011 at 2:23 pm, by

Through my research of fairs, festivals and rodeos, I have been impressed with the large following of each event I’ve examined.  People are passionate about their local events! But whether it is time or location, sometimes things just get in the way of actually attending your favorite event. A great option is to invite siteContinue Reading »

Let Customers Share Events

Written on March 29, 2011 at 4:28 pm, by

Word of mouth is a powerful tool.  People aren’t afraid to share their opinions, both good and bad, on social media. Your customers are one of your best marketing tools, so making it easy for them to share event information is essential. Give them the option to share events on top social networking sites likeContinue Reading »

Provide a Friendly Shopping Process

Written on March 28, 2011 at 4:12 pm, by

Over the weekend, I was doing some online shopping at a site I’d never made a purchase from before.  I added several items to my cart, but the checkout process became so complex I simply decided the cute dress wasn’t worth the hassle. So please, don’t give your customers an excuse to not complete theirContinue Reading »

Deliver Enticing Information

Written on March 25, 2011 at 2:38 pm, by

Today’s post is going to be short and sweet, because I need to practice what I’m about to preach. Writing for the web is different.  Our online attention span is much shorter.  And we find it easier to digest information presented in segments. So get to the point.  And keep it simple. You need toContinue Reading »

Grab visitors with a bold design

Written on March 23, 2011 at 3:35 pm, by

Yesterday, we discussed the importance of having visitors find your site.  So now that you have them there, what is going to make them stick around? You’ve heard it time and again, but let me remind you: you have 7 seconds to make a first impression. And the first thing that grabs the attention ofContinue Reading »

Does your event website measure up?

Written on March 21, 2011 at 4:32 pm, by

Over the next several days, we will be sharing tips with our readers how to maximize the value of your event website. To be the first to get the scoop, follow us on Facebook and Twitter. Trust us, you aren’t going to want to miss this!

South Texas State Fair Website is Live!

Written on March 21, 2011 at 3:29 pm, by

It’s a Good Time to Have a Great Time at the Fair! And we couldn’t agree more. We recently launched a new Saffire Website for YMBL and the South Texas State Fair. Take a look! This project presented some new challenges to our team and we were happy to provide YMBL with everything they wereContinue Reading »


Written on March 14, 2011 at 4:06 pm, by

Our team has been busy at SXSW Interactive the last few days and we can’t WAIT to share with you all the new stuff we’ve learned. Still not sure what SXSW is exactly?  Check out this fun video from CNN.

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