Yesterday, we discussed the importance of having visitors find your site. So now that you have them there, what is going to make them stick around?
You’ve heard it time and again, but let me remind you: you have 7 seconds to make a first impression.
And the first thing that grabs the attention of a visitor is the design. If a visitor isn’t intrigued in the first few seconds, the quality of your content won’t matter because they won’t stick around long enough to read it.
Think about it. When you look at a website that is out of date, how does that make you feel about the organization?
To me, it feels like they are behind the curve and may be a little “old fashioned” so that may not be an event I want to attend. If their website isn’t professional, do you think their organization or event will be?
I know that may sound harsh, but coming from a twenty-something who forms most of my opinions based on a company’s online presence, its the truth.
And make sure your fair, rodeo or festival website design shows your visitors the personality of your event. The design options for entertaining and unique events like yours are endless, so let your imagination run wild.
You know your event is worth it, so now is your chance to show everyone else!